We Provide Marketing & Membership Support To:

Healthcare Supplier Diversity Alliance

Top Supply Chain Initiatives

Benchmarking Processes
Data Standards: Organizations such as AHRMM proactively support GS1 standards to regulate operations among supply chain stakeholders.Goal: To improve patient safety and reduce costs.
Disaster Preparedness
Pandemic Flu Resources

Client Highlight

In Your Pocket- This medical innovation, a modification of a weighted vest for kids with sensory processing disorder, evolved into the development of 5 product lines.

Supply Chain Industry Tidbits

Top contract manufacturing opportunities over the next 5 years:

Cardiac Pace Makers
Implantable Defibrillators
Catheters
Syringes
Orthopedic Hip Implants
Orthopedic Knee Implants
Oxygen Concentrators (Standard and Portable)
Continuous Positive Airway Devices (CPAP) and Bi-level Devices
Facial Rejuvination Products

With new product innovations entering the market rapidly, existing products can become obsolete very quickly. International markets that lack the technology curve often buy these obsolete products, but pricing concessions to move them can still hurt distributors.

Healthcare Supply Chain

We work with:

Distributors & Manufacturers
Support Services for Healthcare Supply Chain Companies
Medical Innovators

We understand that the supply chain has changed drastically over the recent years, with innovation occurring on a tactical and strategic level. We keep a pulse on the industry, thanks to the Association for Healthcare Resource & Materials Management (AHRMM), Healthcare Industry Distributors Association (HIDA), Healthcare Supplier Diversity Alliance (HSDA), GS1 Healthcare, Healthcare Information and Management Systems Society (HIMSS), and Health Industry Business Communications Council (HIBCC). In a concentrated industry where the top 50 companies account for about 65% of annual revenue, small companies tend to find success either by specializing in a product line or providing local service.

What We Do

Our forte is helping small healthcare companies leverage their strengths to provide value and gain market share. We also "fill in gaps" for larger organizations who need a quick turnaround of print, web and multimedia projects including, but not limited to, event marketing.

B2B Marketing for Supply Chain Companies

Marketing through trade publications, product literature delivered directly to provider locations, product presentations by company & supplier sales personnel, seminars, and trade shows yields the best results for our clients. We can provide you marketing materials as well as training materials for your sales staff. Through our proven process, we help healthcare manufacturers and distributors through the following deliverables:

We staff extremely efficient, specialized talent & standardize processes through training to give us a competitive advantage in price points and turnaround times.

Brand Development
Event Marketing
Graphic Design
Media Planning
Public Relations
Seminar Development
Trade Show Presentation
Development and Follow-up
Video Production, Editing, and Distribution
Web Design, SEO, and Social Media Optimization (SMO)

Merge Online with Offline Marketing Strategies
& Coordinate with Sales Personnel

We conduct classes on FREE Internet Marketing Tactics designed specifically for smaller organizations with limited budgets and time constraints. So, we keep up with the most effective online tools. Double your impact by applying your traditional marketing tasks online. Track statistics to determine when it's best to distribute your messages and what messages are working best.

We love working with clients on marketing strategy and implementation, maximizing in-house talent as much as possible. We also review how each department coordinates with each other and establish a system that ties your communications efforts/timing to your sales team.

If you are interested in a FREE Discovery Meeting, please contact Mary Layman via This e-mail address is being protected from spambots. You need JavaScript enabled to view it or toll free at 1-888-826-6440. Richmond, Virginia area: (804)405-0639.